Natural DIY: a fast-moving opportunity
The market for natural cleaning products is booming.
Consumers are looking for ecological, healthy and economical alternatives to maintain their homes. Raw” ingredients such as baking soda, white vinegar, percarbonate and black soap are becoming must-haves on DIY and supermarket shelves, as they meet a twofold expectation: efficiency and respect for the environment.
With the DIY Epur range, you can offer your customers :
- Versatile ingredients for multiple uses.
- An eco-responsible alternative that appeals to consumers sensitive to “zero waste”.
- Products with an attractive quality/price ratio, generating strong repeat purchases.
Why list natural DIY ingredients?
Fast-growing demand
Home DIY is an enduring trend. Individuals want to make their own cleaning products to control their composition and reduce their environmental impact.
Clear segmentation
Each ingredient has several uses:
Bicarbonate of soda
Cleans, degreases
Montmorillonite
Degreases, stains, deodorizes
Blanc de Meudon
Cleans, degreases, polishes
Salt of Sorrel
Stain remover, whitener
Washing Soda
Degreases, cleans, degreases
Citric Acid
Descales, cleans, prevents rust
Sodium Percarbonate
Stains, bleaches, deodorizes
White Vinegar
Cleans, descales
Black Soap
Cleans, degreases, removes stains
Marseille soap
Cleans, degreases
Educational packaging
Packaging clearly explains uses, simplifying shelf layout and encouraging cross-selling.
A profitable, fast-moving range
DIY ingredients are purchased on a recurring basis and stimulate complementary sales (jars, containers, accessories).
Why is the DIY Epur range a lever for your shelves?
Strong ecological positioning
Attracts environmentally conscious consumers.
Affordable mid-range ticket
Encourages impulse buying.
Enhances your brand's "responsible" image
Responding to new societal expectations.
Distributor support
Point-of-sale displays, usage sheets, visual tutorials to boost sales.
With DIY Epur ingredients, you enrich your offer with natural, economical and versatile solutions, while responding to a major trend.